There’s a certain outline you should be following each time you create a new blog post. Get it right and you might just land on the first page of Google!

What will we be doing?

Today, you will learn the exact formula I use every single day to create a blog post that Google absolutely LOVES!

If you’re wondering why you need to impress Google, you should go back to the first two tutorials in the series…

Part 1: How To Use A Blog To Drive Consistent Traffic To Your Site

Part 2: Advanced Blogging Techniques To Flood Your Site With Traffic

In this tutorial, I’m going to cover the winning layout for your blog post and what Google looks for when they are ranking/returning pages.

Step 1

The title of your post/page. You’ll see in the picture below, I have included my desired keywords in the title of the post.

It’s important that you have your blog setup to display the title correctly so it’s different for each post.

Step 2

Next, I have the same title show up to start the blog post (see the image below). But what’s important to note here is that the title is created by using what’s called “H1 Tags”.

This is an HTML term short for “Heading 1″. Anything wrapped inside these H1 tags is considered a heading and Google (and other search engines) place more weight on the significance of this text.

So be sure your title includes your desired keywords and be sure your blog is using H1 tags for the titles of your posts.

Step 3

Next is the actual content. You want to be sure your keyword is included in the body of the content… just don’t overdo it. Write naturally and don’t try to add the keyword in unnatural spots.

It’s important to know that if you want your post to get found based on a certain keyword, you need to include other related keywords as well.

Search engines call these “other keywords” LSI keywords. LSI stands for latent semantic indexing and really just means they associate a number of terms with the one your attempting to get ranked for.

For example, I do a post about swimming pools. Google will look for other terms in that same post like “diving board”, “sunscreen”, “swim suit”, “above ground”, “slide”, “ladder”, “filter”, etc.

So, by just writing naturally and by staying on topic, you should be fine.

Conclusion

I’ve said this before in the first two tutorials, give Google what they want… valuable, unique content. If you do that, on a somewhat regular basis, you WILL get found and they will choose you over others.

Trying to trick and deceive them into giving you a higher ranking will only hurt you down the road.